Comparing the effect of rational and emotional appeals on donation behavior
We present evidence from a pre-registered experiment indicating that a philosophical argument -- a type of rational appeal -- can persuade people to make charitable donations. The rational appeal we used follows Singer’s “shallow pond” argument (1972), while incorporating an evolutionary debunking a...
Zapisane w:
| Główni autorzy: | , , , , , |
|---|---|
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Cambridge University Press
2020-05-01
|
| Seria: | Judgment and Decision Making |
| Hasła przedmiotowe: | |
| Dostęp online: | http://journal.sjdm.org/18/18703b/jdm18703b.pdf |
| Etykiety: |
Nie ma etykietki, Dołącz pierwszą etykiete!
|
