Comparing the effect of rational and emotional appeals on donation behavior
We present evidence from a pre-registered experiment indicating that a philosophical argument -- a type of rational appeal -- can persuade people to make charitable donations. The rational appeal we used follows Singer’s “shallow pond” argument (1972), while incorporating an evolutionary debunking a...
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| 主要な著者: | , , , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Cambridge University Press
2020-05-01
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| シリーズ: | Judgment and Decision Making |
| 主題: | |
| オンライン･アクセス: | http://journal.sjdm.org/18/18703b/jdm18703b.pdf |
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