Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector

The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores...

Popoln opis

Bibliografske podrobnosti

Glavni avtor:	David Amani
Format:	Artigo
Jezik:	Inglês
Izdano:	Taylor & Francis Group 2024-12-01
Serija:	Cogent Education
Teme:	University corporate social responsibility university corporate brand legitimacy university brand positioning higher education sector university university brand
Online dostop:	https://www.tandfonline.com/doi/10.1080/2331186X.2024.2356428
Oznake:	Označite Brez oznak, prvi označite!