Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania
Seminal work in alumni engagement suggests that university alumni associations could boost the numbers of alumni who support their universities through cultivating active membership and participation. Nevertheless, scholars focus less on the driver behind students’ intention to become and participat...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Taylor & Francis Group
2022-12-01
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| סדרה: | Cogent Social Sciences |
| נושאים: | |
| גישה מקוונת: | http://dx.doi.org/10.1080/23311886.2021.1997171 |
| תגים: |
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