University brand: A systematic literature review
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerL...
Tallennettuna:
| Päätekijät: | , , , , , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Elsevier
2023-06-01
|
| Sarja: | Heliyon |
| Aiheet: | |
| Linkit: | http://www.sciencedirect.com/science/article/pii/S240584402304032X |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|