University brand: A systematic literature review
Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerL...
Guardado en:
| Autores principales: | , , , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Elsevier
2023-06-01
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| Colección: | Heliyon |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S240584402304032X |
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