Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector

The widespread popularity of corporate social responsibility (CSR) within universities has influenced various changes in the higher education sector, affecting the operations of higher education institutions in many developed and developing countries. Using institutional theory, this study explores...

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Autor principal:	David Amani
Format:	Artigo
Idioma:	Inglês
Publicat:	Taylor & Francis Group 2024-12-01
Col·lecció:	Cogent Education
Matèries:	University corporate social responsibility university corporate brand legitimacy university brand positioning higher education sector university university brand
Accés en línia:	https://www.tandfonline.com/doi/10.1080/2331186X.2024.2356428
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