Perceived Behavioural Control and Artificial Intelligence Tools Use Among Mathematics Undergraduates: The Mediating Role of Brand Trust

This study addresses the growing reliance on artificial intelligence (AI) in education by re-examining the behavioral mechanisms that drive its actual use. While perceived behavioral control has long been treated as a primary determinant of technology adoption, its explanatory power in complex and l...

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Autori principali:	Oluwanife Segun Falebita, Ntuthuko S’bonelo XULU, Glory Oluwaseun AROGUNDADE
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Universitas Islam Negeri Raden Intan Lampung 2026-04-01
Serie:	Desimal
Soggetti:	artificial intelligence adoption in education brand trust in ai educational technology use perceived behavioral control (tpb) university students
Accesso online:	https://ejournal.radenintan.ac.id/index.php/desimal/article/view/30830
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