Perceived Behavioural Control and Artificial Intelligence Tools Use Among Mathematics Undergraduates: The Mediating Role of Brand Trust

This study addresses the growing reliance on artificial intelligence (AI) in education by re-examining the behavioral mechanisms that drive its actual use. While perceived behavioral control has long been treated as a primary determinant of technology adoption, its explanatory power in complex and l...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Oluwanife Segun Falebita, Ntuthuko S’bonelo XULU, Glory Oluwaseun AROGUNDADE
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	Universitas Islam Negeri Raden Intan Lampung 2026-04-01
سلاسل:	Desimal
الموضوعات:	artificial intelligence adoption in education brand trust in ai educational technology use perceived behavioral control (tpb) university students
الوصول للمادة أونلاين:	https://ejournal.radenintan.ac.id/index.php/desimal/article/view/30830
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!