EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retent...

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Detalhes bibliográficos

Principais autores:	Sabeli Aliya, Putri Yulianti
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Universitas Nusa Cendana 2026-03-01
coleção:	Journal of Management Small and Medium Enterprises (SME's)
Assuntos:	Employer Branding Employee Retention Palm Oil Plantation and Processing Industry Job Satisfaction
Acesso em linha:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/24678
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