Dimensions of attractiveness in employer branding and the value proposition framework for young employees

Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian culture. Methodology: The research was conduct...

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Principais autores:	Erik Ružić, Dragan Benazić
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Faculty of Economics and Business in Osijek 2023-01-01
coleção:	Ekonomski Vjesnik
Assuntos:	employer branding employee value proposition young employees talent acquisition organizational attractiveness
Acesso em linha:	https://hrcak.srce.hr/file/439843
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