Dimensions of attractiveness in employer branding and the value proposition framework for young employees
Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian culture. Methodology: The research was conduct...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Faculty of Economics and Business in Osijek
2023-01-01
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| Serija: | Ekonomski Vjesnik |
| Teme: | |
| Online dostop: | https://hrcak.srce.hr/file/439843 |
| Oznake: |
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