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EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retent...

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Principais autores: Sabeli Aliya, Putri Yulianti
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Nusa Cendana 2026-03-01
Serier:Journal of Management Small and Medium Enterprises (SME's)
Fag:
Employer Branding
Employee Retention
Palm Oil Plantation and Processing Industry
Job Satisfaction
Online adgang:https://ejurnal.undana.ac.id/index.php/JEM/article/view/24678
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