EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY
The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness. This study investigates the effect of employer branding on employee retent...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Universitas Nusa Cendana
2026-03-01
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| श्रृंखला: | Journal of Management Small and Medium Enterprises (SME's) |
| विषय: | |
| ऑनलाइन पहुंच: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/24678 |
| टैग: |
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