BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity...

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主要な著者:	Fitriani Fitriani, Sutarni Sutarni, Bina Unteawati, Marlinda Apriyani, Dewi Kania Widyawati, Dayang Berliana
フォーマット:	Artigo
言語:	Inglês
出版事項:	BPFP Universitas Bengkulu 2021-09-01
シリーズ:	Jurnal Agrisep
主題:	Marketing Management brand food strategy
オンライン･アクセス:	https://ejournal.unib.ac.id/agrisep/article/view/13872
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