B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM
The study integrated the Technology Acceptance Model (TAM) and Technology-Organisational-Environmental (TOE) framework with government support (GS) as a moderator to explain SMEs' B2B e-commerce (B2B EC) adoption decisions. The study further examined the nexus between B2B EC and SMEs' brand equity f...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Elsevier
2025-01-01
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| Rangatū: | Social Sciences and Humanities Open |
| Ngā marau: | |
| Urunga tuihono: | http://www.sciencedirect.com/science/article/pii/S2590291125004590 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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