B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM

The study integrated the Technology Acceptance Model (TAM) and Technology-Organisational-Environmental (TOE) framework with government support (GS) as a moderator to explain SMEs' B2B e-commerce (B2B EC) adoption decisions. The study further examined the nexus between B2B EC and SMEs' brand equity f...

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Үндсэн зохиолчид:	Elikem Chosniel Ocloo, Re-an Müller, Isaac Sewornu Coffie
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Elsevier 2025-01-01
Цуврал:	Social Sciences and Humanities Open
Нөхцлүүд:	B2B e-commerce Technology-organisational-environmental Technology acceptance model Brand equity SMEs
Онлайн хандалт:	http://www.sciencedirect.com/science/article/pii/S2590291125004590
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!