The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity

In green start-up business competition, the main challenge lies in focusing on social and environmental impacts. The purpose of this study is to describe the impact of Social Media Brand Community (SMBC) on Customer-Based Brand Equity (CBBE) mediated by Brand-Community Commitment. This quantitative...

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Bibliografiset tiedot

Päätekijät:	Pepey Riawati Kurnia, Budi Aryani, Dewi Purnama Sari
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Prasetiya Mulya Publishing 2025-04-01
Sarja:	International Research Journal of Business Studies
Aiheet:	brand-community commitment, customerbased-brand equity, green startup business, social media brand equity
Linkit:	https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/499
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