The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity
In green start-up business competition, the main challenge lies in focusing on social and environmental impacts. The purpose of this study is to describe the impact of Social Media Brand Community (SMBC) on Customer-Based Brand Equity (CBBE) mediated by Brand-Community Commitment. This quantitative...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Prasetiya Mulya Publishing
2025-04-01
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| Serie: | International Research Journal of Business Studies |
| Soggetti: | |
| Accesso online: | https://irjbs.prasetiyamulya.ac.id/index.php/jurnalirjbs/article/view/499 |
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