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BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity...

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Autori principali: Fitriani Fitriani, Sutarni Sutarni, Bina Unteawati, Marlinda Apriyani, Dewi Kania Widyawati, Dayang Berliana
Natura: Artigo
Lingua:Inglês
Pubblicazione: BPFP Universitas Bengkulu 2021-09-01
Serie:Jurnal Agrisep
Soggetti:
Marketing Management
brand
food
strategy
Accesso online:https://ejournal.unib.ac.id/agrisep/article/view/13872
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