Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Bibliografski detalji
Izdano u:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Glavni autor: Dickinger, Astrid
Format: Livro
Jezik:Inglês
Izdano: Peter Lang International Academic Publishers 2008
Teme:
Behavioural economics
Sales and marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
Online pristup:https://directory.doabooks.org/handle/20.500.12854/38995
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