Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Библиографические подробности
Опубликовано в: :Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Главный автор: Dickinger, Astrid
Формат: Livro
Язык:Inglês
Опубликовано: Peter Lang International Academic Publishers 2008
Предметы:
Behavioural economics
Sales and marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
Online-ссылка:https://directory.doabooks.org/handle/20.500.12854/38995
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