Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Detalhes bibliográficos
Publicado no:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Autor principal: Dickinger, Astrid
Formato: Livro
Idioma:Inglês
Publicado em: Peter Lang International Academic Publishing Group 2008
Assuntos:
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas::KJMV7 Sales & marketing management
Behavioural economics
Sales and marketing
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/38995
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