Contemporary Issues in Strategic Marketing

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer’s job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development is c...

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Detalhes bibliográficos
Autor Corporativo: Sekerkaya, Ahmet Kemal
Formato: Livro
Idioma:Inglês
Publicado em: Istanbul University Press 2020-10-01
Assuntos:
bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas::KJMV7 Sales & marketing management
Acesso em linha:https://directory.doabooks.org/handle/20.500.12854/91674
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