Perceived Quality of Mobile Services

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...

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Detalles Bibliográficos
Publicado en:Forschungsergebnisse der Wirtschaftsuniversitaet Wien
Autor principal: Dickinger, Astrid
Formato: Livro
Lenguaje:Inglês
Publicado: Peter Lang International Academic Publishers 2008
Materias:
Behavioural economics
Sales and marketing
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
Acceso en línea:https://directory.doabooks.org/handle/20.500.12854/38995
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