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Shopping and Word-of-Mouth Intentions on Social Media

Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is m...

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Gorde:
Xehetasun bibliografikoak
Argitaratua izan da:Journal of Theoretical and Applied Electronic Commerce Research
Egile Nagusiak: Patrick Mikalef, Michail Giannakos, Adamantia Pateli
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Universidad de Talca 2013
Gaiak:
Sarrera elektronikoa:https://www.redalyc.org/articulo.oa?id=96526223003
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