Shopping and Word-of-Mouth Intentions on Social Media

Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is m...

Полное описание

Сохранить в:
Библиографические подробности
Опубликовано в: :Journal of Theoretical and Applied Electronic Commerce Research
Главные авторы: Patrick Mikalef, Michail Giannakos, Adamantia Pateli
Формат: Artigo
Язык:Inglês
Опубликовано: Universidad de Talca 2013
Предметы:
Multidisciplinaria (Ciencias Naturales y Exactas)
Social media
Internet shopping
Purchase motivation
Electronic word of mouth
Theory of planned behavior
Online-ссылка:https://www.redalyc.org/articulo.oa?id=96526223003
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!

Схожие документы