Busting Myths of E lectronic Word of Mouth : The Relationship between Customer Ratings and the Sales of Mobile Applications
Business and academic research frequently highlight s the po wer of electronic word of mouth, relying on the knowledge that online customer ratings and reviews influence consumer decision making. Numerous studies in different disciplines have been conducted to examine the effec...
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| Published in: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Main Authors: | , , , , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidad de Talca
2015
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=96538544002 |
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