The Paradoxical Nature of Electronic Decision Aids on Comparison-Shopping: The Experiments and Analysis
Consumers who use electronic decision aids such as comparison-shopping agents may be overwhelmed by the amount of choice information available to them, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of "choice overload." Two experiments were designed to test t...
Uloženo v:
| Vydáno v: | Journal of Theoretical and Applied Electronic Commerce Research |
|---|---|
| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad de Talca
2009
|
| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=96512484008 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|