The Paradoxical Nature of Electronic Decision Aids on Comparison-Shopping: The Experiments and Analysis
Consumers who use electronic decision aids such as comparison-shopping agents may be overwhelmed by the amount of choice information available to them, leading to an inability to choose or dissatisfaction with the ultimate choice, a state of "choice overload." Two experiments were designed to test t...
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| Publicado en: | Journal of Theoretical and Applied Electronic Commerce Research |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad de Talca
2009
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=96512484008 |
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