How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?
Purpose: The purpose of this study is to reveal the significant consumption values of consumers that drive them towards online purchasing. The study conceptualised and analysed a consumption value model as a predictor for intention to purchase online in the context of Malaysian school leavers famili...
Збережено в:
| Опубліковано в:: | Revista Brasileira de Gestão de Negócios - RBGN |
|---|---|
| Автори: | , , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Fundação Escola de Comércio Álvares Penteado
2018
|
| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=94758311008 https://www.redalyc.org/journal/947/94758311008/ https://www.redalyc.org/journal/947/94758311008/html/ https://www.redalyc.org/journal/947/94758311008/94758311008.epub https://www.redalyc.org/journal/947/94758311008/movil |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|