How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?
Purpose: The purpose of this study is to reveal the significant consumption values of consumers that drive them towards online purchasing. The study conceptualised and analysed a consumption value model as a predictor for intention to purchase online in the context of Malaysian school leavers famili...
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| Publié dans: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Auteurs principaux: | , , |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Fundação Escola de Comércio Álvares Penteado
2018
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| Sujets: | |
| Accès en ligne: | https://www.redalyc.org/articulo.oa?id=94758311008 https://www.redalyc.org/journal/947/94758311008/ https://www.redalyc.org/journal/947/94758311008/html/ https://www.redalyc.org/journal/947/94758311008/94758311008.epub https://www.redalyc.org/journal/947/94758311008/movil |
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