How do Consumption Values Influence Online Purchase Intention among School Leavers in Malaysia?
Purpose: The purpose of this study is to reveal the significant consumption values of consumers that drive them towards online purchasing. The study conceptualised and analysed a consumption value model as a predictor for intention to purchase online in the context of Malaysian school leavers famili...
Na minha lista:
| Udgivet i: | Revista Brasileira de Gestão de Negócios - RBGN |
|---|---|
| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Fundação Escola de Comércio Álvares Penteado
2018
|
| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=94758311008 https://www.redalyc.org/journal/947/94758311008/ https://www.redalyc.org/journal/947/94758311008/html/ https://www.redalyc.org/journal/947/94758311008/94758311008.epub https://www.redalyc.org/journal/947/94758311008/movil |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|