THE BEHAVIOR OF BAKERY CONSUMERS
The purpose of this study was to understand the behavior of bakery consumers as well as their purchase decision process. A survey was carried out in two stages. The first was a qualitative approach, based in interview involving 10 proprietors and/or managers of bakeries and 10 consumers based i...
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| Veröffentlicht in: | Organizações Rurais & Agroindustriais |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Federal de Lavras
2016
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=87846407002 |
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