ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS

The aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted in Belo Horizonte, MG, Brazil. The results indicate that the attributes conside...

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Vydáno v:	Organizações Rurais & Agroindustriais
Hlavní autoři:	Fabiano Bento de Sá, Ricardo Viana Carvalho de Paiva, Gustavo Quiroga Souki, Luiz Rodrigo Cunha Moura
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universidade Federal de Lavras 2017
Témata:	Estudios Agrarios
On-line přístup:	https://www.redalyc.org/articulo.oa?id=87854556002
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