ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS
The aim of this study was to identify, categorize and evaluate the attributes considered by the consumers during their coffee buying decision. A descriptive and quantitative survey with 459 coffee consumers was conducted in Belo Horizonte, MG, Brazil. The results indicate that the attributes conside...
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| Publicat a: | Organizações Rurais & Agroindustriais |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal de Lavras
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=87854556002 |
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