“Consumer innovativeness scale”: Adaptation and validation with undergraduate students
This research aimed to adapt and validate Goldsmith and Hofacker’s scale of Consumer Innovativeness. We employed a cross-cultural adaptation and assessment of the instrument’s psychometric properties from the original scale, including content validity, face validity, semantic validity, and statistic...
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| Pubblicato in: | Journal of Technology Management & Innovation |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad Alberto Hurtado
2022
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=84782522001 |
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