“Consumer innovativeness scale”: Adaptation and validation with undergraduate students
This research aimed to adapt and validate Goldsmith and Hofacker’s scale of Consumer Innovativeness. We employed a cross-cultural adaptation and assessment of the instrument’s psychometric properties from the original scale, including content validity, face validity, semantic validity, and statistic...
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| 出版年: | Journal of Technology Management & Innovation |
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| 主要な著者: | , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universidad Alberto Hurtado
2022
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=84782522001 |
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