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Online Consumer Trust: Trends in Research
This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period) in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1) trust models, (2) technological, and (3) social factors impacting o...
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| Publicado no: | Journal of Technology Management & Innovation |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Alberto Hurtado
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=84752276008 |
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