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MULTILEVEL AND MULTIDIMENSIONAL SCALE FOR ONLINE TRUST

This paper examines the nature of the construct of consumers’ trust toward the electronic channel of their financial institution. Through a study of a total of 372 individual users of Internet banking in Spain, we have managed to develop a third-order measuring instrument that integrates a total of...

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Détails bibliographiques
Publié dans:RAE - Revista de Administração de Empresas
Auteurs principaux: MARIA JESÚS LÓPEZ MIGUENS, ENCARNACIÓN GONZÁLEZ VÁZQUEZ, PALOMA BERNAL TURNES
Format: Artigo
Langue:Inglês
Publié: Fundação Getulio Vargas 2014
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Accès en ligne:https://www.redalyc.org/articulo.oa?id=155130051005
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