Consumer Complaints and Company Market Value

Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear effect on market value. Positive (e.g. avoiding high...

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Dettagli Bibliografici
Pubblicato in:BAR - Brazilian Administration Review
Autori principali: Danny Pimentel Claro, Antonio Fabio Guena Reali Fragoso, Silvio Abrahão Laban Neto, Priscila Borin de Oliveira Claro
Natura: Artigo
Lingua:Inglês
Pubblicazione: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2014
Soggetti:
Administración y Contabilidad
satisfaction
communication
Consumer complaints
company market value
negative word of mouth
Accesso online:https://www.redalyc.org/articulo.oa?id=84131148001
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