Consumer Complaints and Company Market Value
Consumer complaints affect company market value and common sense suggests that a negative impact is expected. However, do complaints always negatively impact company market value? We hypothesize in this study that complaints may have a non-linear effect on market value. Positive (e.g. avoiding high...
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| Veröffentlicht in: | BAR - Brazilian Administration Review |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2014
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84131148001 |
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