How Does National Culture Impact on Consumers' Decision-making Styles? A Cross Cultural Study in Brazil, the United States and Japan

This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede’s four c...

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Veröffentlicht in:	BAR - Brazilian Administration Review
Hauptverfasser:	Chan Yie Leng, Delane Botelho
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
Schlagworte:	Administración y Contabilidad
Online-Zugang:	https://www.redalyc.org/articulo.oa?id=84115786004
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