How Does National Culture Impact on Consumers' Decision-making Styles? A Cross Cultural Study in Brazil, the United States and Japan
This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstedes four c...
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| Udgivet i: | BAR - Brazilian Administration Review |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2010
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=84115786004 |
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