How Does National Culture Impact on Consumers' Decision-making Styles? A Cross Cultural Study in Brazil, the United States and Japan

This empirical article investigates the relationship between national culture and consumer decision-making styles in the purchase of cell phones, a product category that appears to be required by consumers independent of their nationalities. To make the research measurable, we used Hofstede’s four c...

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Argitaratua izan da:	BAR - Brazilian Administration Review
Egile Nagusiak:	Chan Yie Leng, Delane Botelho
Formatua:	Artigo
Hizkuntza:	Inglês
Argitaratua:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
Gaiak:	Administración y Contabilidad
Sarrera elektronikoa:	https://www.redalyc.org/articulo.oa?id=84115786004
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!