Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights

The papers on this Special Issue of the Journal of Contemporary Administration promote an important discussion in the Brazilian digital marketing field. In this editorial, we explain how the authors build bridges between digital marketing, marketplace, consumers, and firms’ applications by means of...

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Detalles Bibliográficos

Publicado en:	RAC - Revista de Administração Contemporânea
Autores principales:	Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Maria Carolina Zanette
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	Associação Nacional de Pós-Graduação e Pesquisa em Administração 2023
Materias:	Administración y Contabilidad
Acceso en línea:	https://www.redalyc.org/articulo.oa?id=84075660001 https://www.redalyc.org/journal/840/84075660001/ https://www.redalyc.org/journal/840/84075660001/html/ https://www.redalyc.org/journal/840/84075660001/84075660001.epub https://www.redalyc.org/journal/840/84075660001/movil
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