Bia Brazil: Activewear Made in Brazil to the World
This teaching case presents the company Bia Brazil, one of the leading Brazilian exporters of activewear, founded in 1994 by a former gymnast, Beatriz, with websites in Portuguese, English, and Spanish. In 1996, the first exports to Costa Rica took place. Over the years, the company has expanded its...
Guardado en:
| Publicado en: | RAC - Revista de Administração Contemporânea |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2021
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=84064926006 https://www.redalyc.org/journal/840/84064926006/ https://www.redalyc.org/journal/840/84064926006/html/ https://www.redalyc.org/journal/840/84064926006/84064926006.epub https://www.redalyc.org/journal/840/84064926006/movil |
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