Prospecting Theoretical Approaches to Understand Internationalization of Creative Economy Firms
We argue that the internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors. We explore ways in which the international business literature might be helpful for understanding how interna...
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| Publicado no: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Escola Superior de Propaganda e Marketing
2017
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=557561287006 https://www.redalyc.org/journal/5575/557561287006/ https://www.redalyc.org/journal/5575/557561287006/html/ https://www.redalyc.org/journal/5575/557561287006/557561287006.epub https://www.redalyc.org/journal/5575/557561287006/movil https://doi.org/10.18568/1980-4865.12377-92 |
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