Brazilian Secrets Hair Case
This is a case for teaching focused on the internationalization process of Brazilian Secrets Hair (BSH), a company that has considered the world as its target market since its start, and is part of an ever-growing segment: the cosmetics industry. Upon understanding the company’s international expans...
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| Publicat a: | RAC - Revista de Administração Contemporânea |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2020
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=84063472007 https://www.redalyc.org/journal/840/84063472007/ https://www.redalyc.org/journal/840/84063472007/html/ https://www.redalyc.org/journal/840/84063472007/84063472007.epub https://www.redalyc.org/journal/840/84063472007/movil |
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