Natura Goes Shopping: The Case of an Emerging Market Multinational
This teaching case explores a unique international trajectory of an emerging market multinational in the cosmetics, fragrances, and toiletries industry. Natura &Co presents two very different internationalization strategies in two distinct moments: the first decisions seem to follow the gradual and...
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| Veröffentlicht in: | RAC - Revista de Administração Contemporânea |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2022
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=84072128007 https://www.redalyc.org/journal/840/84072128007/ https://www.redalyc.org/journal/840/84072128007/html/ https://www.redalyc.org/journal/840/84072128007/84072128007.epub https://www.redalyc.org/journal/840/84072128007/movil |
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